Quality & Originality

Nuremberg's Old Town offers many unique traditional businesses, but the Jury only awards the distinction of “Master Trader” to those whose quality and originality are convincing. More information here!

Barbara Weinberger Jewellery studio

Barbara Weinberger Jewellery studio

The gold and silversmith Barbara Weinberger has worked in her shop/workshop in the heart of Nuremberg's Old Town since 1996. More information here!

Chesi Knife Sharpener

Chesi Knife Sharpener

Nuremberg is famous worldwide for its traditional artisan crafts. One of Germany’s few remaining original master cutlers still sharpens knives at the Chesi knife sharpeners in the centre of the Old Town. More information here!



delikatEssen is a deli shop with a choice selection of products for discerning customers, and is regarded as a stylish meeting point for enthusiastic cooks and connoisseurs as well as for professional cooks. More information here!

The Mustard Shop

The Mustard Shop

The first mustard shop of this kind in Southern Germany is one of Nuremberg’s attractions. The products you can find here make gourmet hearts beat faster, because more than 30 kinds of mustard are produced here according to their own recipes. More information here!

evers florales design

evers floral design

evers floral design creates seasonal arrangements of flowers and plants, and here even small items like a floral present are very impressive. More information here!

fenestra Glass design

fenestra Glass design

Of course the Nuremberg Master Traders also cannot do without a specialist shop for high-quality glass items such as bowls, lamps, pictures, jewellery and architectural glazing. More information here!

Gebr. Fraunholz Elisenlebküchnerei

Gebr. Fraunholz Elisenlebküchnerei Gingerbread bakers

For more than 100 years the traditional third generation business “Gebr. Fraunholz Elisenlebküchnerei” in Nuremberg has produced original Elisenlebkuchen gingerbread that is simply irresistible. More information here!

Graf-Jurowski Lingerie & Underwear

Graf Jurowski Lingerie & Underwear

The Graf Jurowski specialist shop in Nuremberg offers a comprehensive range of high-quality ladies’ and gentlemen’s lingerie, underwear and swimwear More information here!

Harald Lehmeier – Men’s outfitters

Harald Lehmeier – Men’s outfitters

Harald Lehmeier has run his menswear business for more than 35 years with passion, understanding and a flair for fine fabrics. An exclusive range with many fairly priced top Italian labels awaits you. More information here!

Altstadthof Microbrewery

With its Nuremberg speciality beers, Aldstadthof Microbrewery is one of the most popular producers in the region. More information here!

Mr. Brömme & the valiant little tailor

Fedoras, Panama hats, cloth hats, caps, fur caps and much more: for over 135 years customers visiting Brömme Hats at the Laufer Schlagturm have found everything on the subject of headwear from their own manufacture. More information here!

Juwelierkunst von Paul

A diamond must be experienced. Its sparkle is inimitably seductive. As if it had captured a ray of sunlight in a bygone era, that has been revitalized with the perfect cut and polish. More information here!

neef confiserie café

neef confiserie café

The confiserie neef café in Nuremberg has tempted its customers for more than 40 years with the most delicious pastry and confectionery art – hand-made from fresh products. More information here!


As soon as you step into the “Perlenmarkt” you will be fascinated by the unbelievably large selection of pearls, precious stones and buttons. Customers can assemble and manufacture all the jewellery components themselves. More information here!

Robert Lucha Jewellery

Robert Lucha Jewellery

For more than 21 years the goldsmith Robert Lucha has given his customers good advice, gladly and above all with heart and mind. He is well known for high quality designer items produced exclusively by him. More information here!

Tolle Wolle

If you want a „really good yarn“, pop into the most colourful and beautiful specialist shop in Nuremberg. More information here!



Are you looking for something special? Something not everyone has?

Welcome to the “Nuremberg Master Traders”!

The northern part of Nuremberg's Old Town offers a unique shopping atmosphere with traditional businesses distinguished by outstanding quality and exciting originality. Here you will still be advised personally by competent business owners who will let you share in their artistry. Most of the custom-made products are manufactured in the region with great attention to detail, and you will be convinced by their quite special charm. You will look in vain for mass-produced goods here.

The Franconian metropolis of Nuremberg has been famous for centuries for its outstanding craftsmanship – see for yourself by visiting the real “Nuremberg Master Traders”! We will show you Nuremberg’s most beautiful treasure chest.

A unique distinction

Often one must either make a special search for original and unusual things or one finds them by accident. The Jury of the “Nuremberg Master Traders” set itself the task of showing that there must be another way, and has created a unique initiative.

Their aim is to take a close look at the businesses in the northern part of Nuremberg’s Old Town on the basis of carefully chosen criteria, and to assess them and honour the best. The distinction of “Master Trader” is awarded only to those who really convince through quality and customer orientation.

Stroll through the wonderful Old Town and get to know Nuremberg’s unique traditional retailers. Many original, innovative products and shops that have earned the “master craftsman” seal await you here.

Nürnberg Kirche


Tradition meets something special

Becoming a genuine “Nuremberg Master Trader” needs more than a shop in the Old Town!

A Master Trader convinces you through an enchanting combination of unique products or product ranges, original services and an attractive shop design. Charming, competent, friendly proprietors ensure the right atmosphere.

You won’t be able to simply walk past a shop with the “Nuremberg Master Trader” logo – because you can’t afford to miss something special!

Meisterhändler Aufkleber


Becoming a Master Trader

You don’t become a Master Trader – you are made one. Submit an application if your shop also offers that certain something and deserves Nuremberg’s most exclusive shopping distinction. The independent jury assesses every applicant according to the relevant Master Trader criteria. Perhaps you too will soon be a real Nuremberg Master Trader!

Apply to:
Erlebnis Nürnberg e.V.
Hans-Sachs-Gasse 1, 90403 Nürnberg

Alexandra Wuschek
T +49 (0) 911 801942-62    F +49 (0) 911 801942-63